What is Blynk and How Does it Work? — Lastiana

Lastiana
Lastiana
Published in
6 min readJul 18, 2022

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A guided tour of Blynk.

What is Blynk?

Blynk is a SaaS product that lets you start, grow, and manage your business online.

Blynk was created to make it easy for you to own a premium e-commerce website for free.

It provides solutions for business owners — from owning an online store, handling business, and inventory, to bookkeeping, managing your orders, prices, and payments all in one place.

How Does Blynk Work?

This app unifies all of your commerce onto a single platform. With Blynk, merchants can build and customize their online store and sell in multiple places, including web, mobile, in-person, and brick-and-mortar locations.

It is completely cloud-based and hosted, which means you can access it from any connected device with your software and server upgrades and maintenance handled for you.

Gives you the flexibility to access and run your business from anywhere with just an internet connection.

Think of Blynk’s products as layers you can choose from to build the right stack for your online business:

1. Blynk’s core product

This is what you get as soon as you sign up. This includes everything you need to turn your idea into a business and start selling: templates for the look and feel of your store, tools to sell online and in-person, integrated payment processing, and the best-converting check out — these are all part of Blynk’s core product.

Also, there’s room for those who want to fine-tune their store and experience, you get access to Blynk’s development tools to customize your store further.

2. Built by trusted developers

Its features are built to help customize your store without ever touching any code. Anything you can think of, there’s room to make it a reality. You’ll find the most cutting-edge tools to grow your business in the Blynk store like supporting your customers via your business WhatsApp, which can be integrated into your online store

Why Blynk?

1. Supports your online business community. They are new in the SaaS e-commerce space but they are fast becoming the home to entrepreneurs, merchants, etc.

2. Global reach. They empower merchants around the world to create, connect, and innovate their businesses. With merchants spanning across Africa, providing entrepreneurs with the platform, building blocks, and tools needed to win online.

3. Blynk empowers creative expression. The founders believe there should be more unique voices and experiences, which is why the product is designed with extensibility, flexibility, and expression.

4. An integrated commerce platform that centralizes entire commerce businesses and also offers access to the set of commerce ecosystem integrations built using a shared technical framework.

5. The founders know the world isn’t designed for independent businesses to start, scale and succeed. That’s why Blynk is designed to be as simple and accessible as possible to maximize business growth.

6. Blynk is built to scale with you. No matter your technical maturity, growth, size, complexity, or location-you will have features to build your business.

Sell Everywhere With Blynk

Blynk helps you to transform an idea into business online, offline, and everywhere in between.

1. Storefronts (Online store: Custom storefront). Personalize the front end of your website to create a unique, seamless experience for your customers.

2. Business WhatsApp integration. Promote and sell your products across channels from one centralized place — Blynk. Grow your business by selling where your audience is across social media.

3. Mobile app. Make it easy for customers to quickly place an order, pay, and checkout.

4. Sell in person, backed by basic data you need to sell online. Provide customers with a frictionless shopping experience, track inventory, and more.

5. Build your business with easy-to-use tools to create your brand.

6. Domains/hosting. Select and host your domain securely with Blynk, leveraging full controls and configuration to customize easily.

Connect to Every Customer

This app gives business owners opportunities to build and own long-term customer relationships.

1. Checkout. Accept orders and payments online using a powerful checkout. Customers add products to their cart and go through the checkout process to enter their shipping and payment information before their order is placed.

2. Blynk markets. Expand your reach by selling to customers around the world. With Blynk, you can globally sell to customers anywhere — all through a single online store.

3. Business WhatsApp integration. Talk to customers and manage conversations from anywhere with your WhatsApp. With business WhatsApp, you can create automated messages and get insights to focus on chats that convert.

4. Mobile app. Make it easy for customers to quickly place an order, pay, and checkout.

5. B2B on Blynk. Deliver customized experiences your B2B customers will love. With this app, you can manage orders, and inventory all from one place.

6. Merchandising. From visual displays to product bundling, special offers, and more, merchandising can help you promote and sell products in your store. Merchandising with Blynk is an effective way to drive brand recognition, boost sales, and improve the customer experience.

Business Catalysts to Grow And Scale

Blynk helps accelerate the entrepreneurs’ journey to success.

1. Central admin. Manage your business easily from a central location. With Blynk’s admin, you can access all of the different parts of your business from one place.

2. Automation / Flow. Connect with customers at critical moments in their journey.

Wait, There’s More: The Blynk Store, Custom Code

With over thousands of businesses selling online, the founders prioritized making the platform flexible with the ability to easily address the ever-evolving complexities of running a business both online and offline.

This platform makes it possible to customize every aspect of your business and shopping experience.

The bottom line is: that you don’t have to trade ease of use for customization and control.

With Blynk, you can easily get your store up and running quickly, while also creating experiences that you see from big brands.

Get Started With Blynk Today

Blynk isn’t a piece of software — it’s an all-in-one commerce platform. More than that, it’s a rich ecosystem that creates value for business owners in the shared pursuit of making commerce better for everyone.

Blynk also makes entrepreneurship more accessible to anyone seeking independence. Whether you’re new in business or an established business owner reaching customers around the world is the reason why this platform is built for you.

And getting started has never been easier! Sign up for free and start selling online today.

Frequently Asked Questions

Is Blynk good for beginners?

Yes. Blynk is easy to use and built to support beginners exploring the platform, growing small businesses, and established enterprise businesses. Blynk is built to help you move from the first sale to full scale.

What does Blynk cost?

It is free.

In what countries can I use Blynk?

Worldwide.

What can I sell on Blynk?

You can sell a range of products, including but not limited to: physical products and digital products.

Where can I sell with Blynk?

With Blynk, you can sell everywhere your customers are. That means your website; is your retail store.

What do I need to start selling on Blynk?

To begin selling online with Blynk, you’ll need to add products to your account. To get people to buy from you, you’ll need to market your store so shoppers can visit your site and learn about your brand and products.

Click here to view the demo.

Originally published at https://lastiana.com on July 18, 2022.

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Lastiana
Lastiana

Lastiana is a digital marketing agency — Helping SaaS startups succeed through online marketing